Access to Markets
The model offers a fundament for each organisation including a clear strategy and coordination between internal organisation and/or subcontractors. The scheme visualizes the processes which take place during a so called NPD process, a New Product Development Process. The NPD process in general consists of four primary processes which are built up by different stages.
1. Quality Assurance/Research and Development
- Initial idea
- Draft of product development file
- Clinical research results file
- Final product development file
- Post market surveillance
2. Sales/Marketing
- Market/SWOT analysis
- Initial marketing- and sales plan + draft of packaging, labelling and leaflet
- Test Market (focus group) results
- Distribution plan + final packaging, labelling and leaflet
- Market launch plan + concrete preparations
- Monitoring plan for sales and marketing
3. Finance/HRM
- Budget forecast
- Draft budget funding plan
- Budget control
- Training plan + final funding plan
- Final exit plan
- CAPEX, planning final reports
4. Logistics/Manufacturing
- Strategic planning
- Supplier selection plan
- Process validation
- Market launch plan + concrete preparations
- Logistics plan
Download below our presentation to check the PQS business model for a fast and effective Access-to-Markets.